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Here’s the 2nd ad I’m working on in a branding campaign for Twilight Notes.  Adam has been a great friend for years, and he asked me to help as he’s branching more into music production.  He does great work, and I of course wanted to do the project.  We went out late Sunday night in downtown Fort Lauderdale and did a quick photo shoot.  Kara Starzyk was there too, another great photographer.  Definitely check out her work.

The whole idea behind this campaign is to connect, engage with the music and the listener.  We started out asking, what is Twilight Notes?  It’s hard to pin down, especially when navigating the heavy stereotypes that exist of DJs.  It’s a pop-culture minefield, and we wanted to break out of that mold, but still have a fresh consistent, transcendent message.

As a tastemaker, a music producer needs to remember what makes himself or herself different than Pandora…it’s the human side.  It’s the surprise, but it’s consistent.  We wanted to emphasize that.  This whole campaign is about moments, and what inspires us — how we connect to music, and music connects to us.  Adam always says every moment has a perfect soundtrack.  We’re hard-wired to respond to music and melody.  We wanted to show that energy visually.

I love this ad because we’re using a visual medium to challenge the viewer’s aural sense.  ”Listen to this..”, but you have to look at it.  It’s the essence of this campaign.  It’s more than music.

That’s the difference between just a DJ, and Twilight Notes.  This is gonna be a fun one.  Keep checking back for more.