Breaking…

When pressed on media bias, George Stephanopoulos starts sweating in Saturday night’s Republican debate.

link

Exif data on this one: iPhone 4.

this whole week, for me, has been about sharpness.  i recently picked up a nikon d7000 body, which, with it’s ultra hi-fi sensor, can be a little unforgiving in pulling focus, camera shake, etc.

so, i was out at an urban garden today shooting a few shots for an upcoming fundraiser, and i was just trying to nail focus.  every shot had to be tack sharp, and i was also trying to shoot really low to the ground so the viewer would feel almost “lost” in the garden.

one of the plots had a sunflower growing, and i couldn’t resist.

nikon d7k
18-105mm f/3.5-f/5.6
manual

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The whole idea behind this campaign is to connect, engage with the music and the listener.  We started out asking, what is Twilight Notes?  It’s hard to pin down, especially when navigating the heavy stereotypes that exist of DJs.  It’s a pop-culture minefield, and we wanted to break out of that mold, but still have a fresh consistent, transcendent message.

As a tastemaker, a music producer needs to remember what makes himself or herself different than Pandora…it’s the human side.  It’s the surprise, but it’s consistent.  We wanted to emphasize that.  This whole campaign is about moments, and what inspires us — how we connect to music, and music connects to us.  Adam always says every moment has a perfect soundtrack.  We’re hard-wired to respond to music and melody.  We wanted to show that energy visually.

I love this ad because we’re using a visual medium to challenge the viewer’s aural sense.  ”Listen to this..”, but you have to look at it.  It’s the essence of this campaign.  It’s more than music.

That’s the difference between just a DJ, and Twilight Notes.  This is gonna be a fun one.  Keep checking back for more.

“Foolishly Seeking True Love” – http://vimeo.com/9073623

“Kuroshio Sea” - http://vimeo.com/5606758

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